Fast&Up, India’s leading active nutrition brand has entered into a unique partnership with India’s most loved millennial star. They will work on several health and nutrition initiatives, starting with a campaign supporting India’s frontliners.
Heal Pray Love is an initiative by the brand to help, support and energize those who have been affected and those who have worked tirelessly to bring us all back to health. With Varun Dhawan commencing the initiative, every reel made using the #HealWithReels will support the Heal-Pray-Love cause wherein each reel will be equal to a single dose of electrolytes that will be sent to hydrate frontline workers pan India.
The six-year-old healthy nutrition startup is establishing itself as the market leader in India’s fast growing nutrition market and has risen rapidly over the years reaching over 100 million people a month. It launched 20 new products in 2020 seeing a 100% growth in the previous financial year with an aim to cater to the overall health of the entire Indian family through its core belief of intelligent nutrition that is Informed Choice Certified.
Speaking on the development, Varun Dhawan said. “The last year has reminded us nothing is more important than health. Our health. The health of our loved ones. I admire the work that Fast & Up has done in the health space and also all the work they are doing to support our frontliners. I’ve joined hands with them and formed a partnership. With a shared vision: Health first. India first.”
Talking about the association, Mr. Vijayaraghavan Venugopal, CEO & Co-Founder Fast&Up said, “We are excited to welcome Varun to our Fast&Up family. Committed to enhancing health consciousness and immunity, we are looking forward to being further strengthened. His alignment will help accelerate the brand foray into the Indian consumers who want to be active across the length and breadth of the country.”
Delivering across over 40,000 pincodes, Fast&Up products are currently available in close to 6000 outlets and by the end of this year, we will be in 10,000 outlets across the country.
About Fast&Up
Fullife Healthcare Pvt Ltd, market leader in nutrition and immunity, was founded in 2011 and is India’s largest effervescent nutrition manufacturer. Fullife is the parent company of Aeronutrix Sports Products Private Limited, whose flagship brand ‘Fast&Up’ was brought to India in 2015 under their ‘active’ lifestyle segment. Fast&Up products are backed by innovative Swiss technology and effervescent science with in-house R&D centre and EU compliant manufacturing units. Fast&Up is the nutrition of choice for many for their nutrition & immunity needs including several professional sports athletes and was the official nutrition partner for Chennai Superkings. Its flagship products such as Fast&Up Charge (India’s number One Vitamin C immunity booster) and Fast&Up Reload (electrolytes) continue to retain most demand apart from new segments like Fast&Up Terra (plant-based nutrition) being introduced. Fast&Up is the only brand to have informed choice and informed sport certified across its flagship products. After building an established presence in India and Italy (2018), the brand is now expanding its reach to tap other European co countries and the American market.
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