Bigg Boss Season 19 has taken off to a flying start on JioHotstar. It is setting a new benchmark with the franchise’s biggest OTT opening in India. It also achieved the most-watched Day 1 video views. The launch episode alone recorded a 2.3x surge in reach and 2.4x higher watch-time compared to last year. Peak concurrency doubled compared to Bigg Boss 18’s launch. This underscores the property’s unmatched scale and audience engagement.
“We are thrilled with the phenomenal opening of Bigg Boss. The iconic show has delivered India’s biggest-ever OTT launch, achieving record Day 1 video views. The remarkable start reflects the scale and reach of the property. It also shows the deep bond audiences share with Bigg Boss. The response has been overwhelming. We are dedicated to keeping viewers engaged. We will offer compelling content and interactive features as the season unfolds,” said Alok Jain, JioStar.
Bigg Boss Hindi Season 19 continues the franchise’s 18-year legacy of dominance in the Indian non-fiction space. It blends a trusted format with fresh housemates. The season also features high-stakes tasks. This season on JioHotstar, new interactive features such as live chats, polls, along with a 24×7 live feed etc. have further elevated viewer engagement. The show has kept audiences engaged around the clock. It has set benchmarks for scale, conversation, and cultural impact. It has cemented its status as one of the most valuable media platforms of 2025.
Salman Khan, as the charismatic host, brings his signature style and star power. He has an unmatched connection with audiences. This reinforces Bigg Boss Hindi 19’s mass appeal. The phenomenal response to the launch has set the stage for yet another electrifying season. This underscores JioHotstar’s commitment to delivering category-defining entertainment experiences. These experiences connect deeply with audiences across devices and languages, all at an unprecedented scale.
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