Padma Shri awardee and acclaimed Bhajan Samrat Anup Jalota has announced the launch of his official music label, @officialanupjalota, on YouTube. The initiative marks a new chapter in Jalota’s career, with the goal of discovering, mentoring, and launching 500 new voices in devotional music through ‘Mission 500’.
The label made its debut with the release of ‘Mere Krishna,’ now available on all major streaming platforms. The official music video can be viewed on YouTube also. Speaking at the launch, Anup Jalota said, “For the past 63 years, I have dedicated my life to singing, performing in over 7,000–8,000 live concerts worldwide. My people, my religion Sanatan Dharma, and my country India have given me so much more than I ever expected. Today, as I begin this new journey, my heart is set on a mission to nurture and guide 500 spiritual singers who will carry forward our culture, our devotion, and the pride of India. @officialanupjalota is not just a label, but a family and a platform for soulful voices to shine and keep the flame of devotion alive for generations”.
Singer Karishma Bachchav, who performed the debut song, expressed her gratitude for the opportunity to contribute to Mission 500 and credited her two years of training with Anup Jalota for her artistic growth. Video directors Ajay Jain and Sanjukta Jain lauded Karishma’s dedication and described filming in Assam’s sacred locations as a distinct privilege. Maharashtra MLA Santosh Sambare praised the project for promoting Indian culture and Sanatan Dharma, assuring support from the Maharashtra Government to strengthen this noble cause.
Lyricist Vinay Vishwakarma and composer Rohit Sinha noted the collaborative spirit and hard work behind ‘Mere Krishna,’ emphasizing that Mission 500 offers a unique chance to unite devotional singers worldwide under a single artistic vision and Anup Jalota’s mentorship.
More than just a music label, Mission 500 is positioned as a cultural movement to discover, train, and launch 500 new devotional singers, spreading the timeless message of Sanatan Dharma and elevating Indian bhakti music on the world stage.
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