Happy Patel, produced by Aamir Khan Productions, has entered its second week at the box office. It continues to screen in cinemas despite the presence of multiple big-budget, spectacle-driven releases currently dominating theatres. The film has managed to retain screens into week two, indicating steady audience interest in an increasingly crowded release environment.
Directed by and starring Vir Das, Happy Patel marks Das’s feature film directorial debut. The film’s ongoing theatrical run comes. Large-scale, event-style films have increasingly become the primary drivers of box-office performance.
Speaking about the film’s reception and its continued run in theatres, Das said, “We were clear from the start that this is a small film entering a marketplace driven by scale and spectacle. So the fact that Happy Patel is still playing in theatres in its second week, despite that reality, means a lot to us. It’s really the audience that has carried the film forward, people discovering it, talking about it, and coming back with others. That kind of response is what allows a film like ours to stay alive in cinemas.”
Happy Patel has faced competition from wide-release, high-scale productions. Despite this, it has continued its theatrical run through word-of-mouth and consistent footfalls rather than scale-led promotions.
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