Bigg Boss Tamil Season 9, hosted by Vijay Sethupathi, records a Blockbuster opening on Jio Hotstar

Bigg Boss Tamil 9 opened to record-breaking viewership on Jio Hotstar. This sets the stage for another successful chapter of one of Tamil Nadu’s most-loved entertainment franchises. Streaming exclusively on the platform, the launch day episode recorded 7.8 crore minutes of cumulative watch time, with a 1.74x higher reach than the previous edition. Vijay Sethupathi hosts the show. This marks his second consecutive year. The show makes a strong start to its latest run on Jio Hotstar.

This season, JioHotstar has made the experience more interactive. It introduced a 24×7 live chat feed and a dedicated Fanzone. These features keep fans connected to every twist, turn, and emotional moment in real time. For the first time in Tamil, the platform has also launched Meme the Moment. This feature allows viewers to create, share, and react to standout moments. It blends popular culture with real-time participation and brings fans closer to the action than ever before.

Connected TV contributed nearly 47% of the opening watch time. This underlines the growing preference among Tamil audiences for immersive, large-screen family viewing experiences.

Krishnan Kutty, Head of Cluster, Entertainment (South) at JioStar, commented on the record-breaking start. He said, “We believe the future of entertainment lies in creating experiences. The strong opening of Bigg Boss Tamil this season reflects how audiences are embracing these interactive, participatory formats. It exemplifies how technology and innovation can transform engagement, turning passive viewing into active participation. We are introducing features that allow fans to interact. They can share and shape their own experiences. We are setting a new benchmark. This is how content, community, and brands can come together in meaningful ways.”

JioHotstar launched Bigg Boss in multiple languages, including Hindi, Malayalam, Telugu, Kannada, and Tamil. This achievement is broadening how audiences engage with entertainment. The platform offers immersive, interactive experiences across devices and languages. The platform’s reach and engagement provide innovative opportunities for brands to connect meaningfully with audiences at scale.