CORTIS (MARTIN, JAMES, JUHOON, SEONGHYEON, and KEONHO) are rapidly expanding their global reach through the sports and gaming industries.
CORTIS were officially named “Friends of the NBA” by the National Basketball Association (NBA) on January 18th. They are set to headline the NBA Crossover Concert Series during NBA All-Star 2026 in Los Angeles. Scheduled for “Opening Night” on February 12th, the performance marks a historic milestone. CORTIS becomes the first-ever K-pop act to headline this premier cultural event.
As part of the partnership, CORTIS will participate in a wide range of league initiatives. These include appearances at games and official events. Additionally, there will be original content creation. There is also co-development of branded apparel and merchandise. Global promotional campaigns will take place. This signals a boundary-breaking collaboration that bridges sports and music.
Further expanding its presence in sports and gaming, “GO!” the standout intro track from CORTIS’ 1st EP COLOR OUTSIDE THE LINES—has joined the official soundtrack. It is now part of NBA 2K26 Season 4. The inclusion came at the request of NBA 2K26, a testament to the track’s explosive global appeal. The NBA 2K franchise is widely regarded as a major tastemaker in the gaming industry. It has previously featured tracks from heavyweights like Kendrick Lamar and Tyler, The Creator. This positions “GO!” alongside an elite lineup of globally influential tracks.
“GO!” has also entered the world of gaming through Epic Games’ Fortnite. On January 22, the hit title officially launched a dance emote featuring the track. It included its signature choreography. This marks another high-profile collaboration for the group. Only a few K-pop songs have been featured as Fortnite emotes. These include BTS’ “Dynamite” and TOMORROW X TOGETHER’s “Over The Moon.”
These continued collaborations reflect the global momentum behind “GO!”. The track became the fastest K-pop boy group track released last year to surpass 100 million streams on Spotify. It then secured its place on major international charts, including Billboard’s Global 200. Its reach has extended beyond music platforms, drawing interest from industry titans across sports, technology, and entertainment. Major League Baseball (MLB) previously featured the track in its 2025 postseason promotional campaign, while Apple recently spotlighted “GO!” through an Apple Immersive Video performance.
Notably, “GO!” is a fully self-produced track. All members of CORTIS are actively involved in the songwriting, composition, choreography, and music video production. This creative ownership makes the song’s global resonance especially meaningful. It underscores CORTIS’ identity as a team of self-driven creatives. Their work continues to connect across music, sports, and gaming worldwide.
About CORTIS
CORTIS consists of MARTIN, JAMES, JUHOON, SEONGHYEON, and KEONHO. They have quickly solidified their position as a breakout global act under BIGHIT MUSIC. This success followed their debut in September 2025. Their 1st EP COLOR OUTSIDE THE LINES, released worldwide on September 8, 2025, landed at No. 15 on the Billboard 200, highlighting their rapid rise as one of the most talked-about new acts of the year. The name CORTIS is an unconventional mix of six letters. These letters are drawn from the phrase “COLOR OUTSIDE THE LINES.” This reflects their determination to think beyond the boundaries defined by the world. True to this ethos, the members present themselves as boundary-pushing originals who create on their own terms.
Unsung bollywood 