It was a wonderful opportunity for students of film making and cinema as they got to interact with producer Anand Pandit, trade analyst Taran Adarsh and producer Sandip Ssingh at the Roopa and Anand Pandit-AMA Centre for Film Production Management in Ahmedabad on Wednesday.
The setting was the prestigious Ahmedabad Management Association (AMA) and what ensued was an interactive evening focusing on the business of film making and how the Indian film industry is metamorphosing post the digital revolution.
Producer Anand Pandit said, “It is always wonderful interacting with students. The entertainment industry is undergoing a a huge churn. Formats are changing and evolving. You have entertainment for the big screen, small screen,your desktop and your mobile screen. Content durations are changing and the styles of story telling are changing. The kind of stories we are telling are changing. We are at the cusp of an entertainment revolution and it is important to share these facets with young and aspiring filmmakers. They are the future of cinema and they will be tomorrow’s content creators and curators.”
Anand Pandit is a producer with a prolific list of films like ‘Pyaar Ka Punchnama 2’, ‘Satyameva Jayate’, ‘Batti Gul Meter Chalu’ and more recently, the Saif Ali Khan starrer ‘Baazaar’ ‘Sarkar 3’ and ‘Total Dhamaal’.