Deepika Padukone has had a record-breaking run on the Score Trends India popularity chart, the Padmaavat actress has acquired the top spot for across14 weeks and the superstar of Bollywood Salman Khan too has found himself on the top list for 17 weeks across the current financial year of 2017 and 18. These statistics are authenticated and researched by the US-based media tech startup Score Trends India.
As per the statistics, Deepika Padukone who was trending across 14 weeks in the current financial year achieved the top position with the score of 58.22 due to her popularity with Padmaavat. She was initially leading for her buzz in Padmaavat. Also, her chemistry and friendship with Ranveer Singh was a talk of the town and post Deepika’s outstanding performance in Padmaavat she took an overall lead on all social platforms like Facebook and Twitter.
“Her buzz in print publications and viral news on social media and broadcast consistently put her on top ranking for weeks,” says Ashwani Kaul, co-founder of Score Trends.
While Salman climbed the ladder to top the charts with Bigg Boss and his film Tiger Zinda Hai. He continued to be on the popularity charts with the signing of Race 3 and its pre- promotions. His comeback on Dus Ka Dum -new season has also boosted the actor on top of the charts with the phenomenal score of 68.3 throughout the financial year.
“We collect data from over 600 news sources across 14 languages in India to analyze the media. These include Facebook, Twitter, print publications, viral news on social media, broadcast and digital platforms. Various sophisticated algorithms then help us to process this massive amount of data and arrive at the scores and rankings of Bollywood stars,” conclude Kaul.
Apart from Salman, Amitabh Bachchan, Akshay Kumar, Shah Rukh Khan and Aamir Khan with Priyanka Chopra, Anushka Sharma, Jacqueline Fernandez and Sonam Kapoor are consistent on top five on the Score Trends India’s special financial year ranking.