Indian Film Festival of Melbourne (IFFM) is Australia’s biggest annual celebration of Indian cinema and is the biggest Indian film festival outside of the Indian soil. This unique cultural event celebrates the incredible diversity in Indian Cinema .
Celebrating ‘India at 70!’ as a part of the festival’s celebration of Indian cinema , India’s most popular export , Aishwarya Rai Bachchan will be hoisting the Indian national flag at Melbourne’s iconic pulse point , Federation Square. She will be the first Indian woman to do so.In addition, the actress will also be felicitated byt he government at the Westpac IFFM Awards night on 11th August, for her contribution to Global cinema.
Aishwarya was one of the first few people to take Indian cinema internationally. She is globally known for her beauty, versatility, talent and charm. Aishwarya fits in perfectly well as the guest of the landmark event of IFFM as she is an iconic beauty who has occupied a place on the world stage. She personifies diversity owing to her global reach having not only worked in Bollywood and Hollywood, but has also paved way for Indian actors in cinema globally.
Speaking about Aishwarya’s attendance, Mitu Bhowmick Lange, Festival Director, said, “The Indian film festival of Melbourne is honoured to welcome Aishwarya Rai Bachchan as our much loved guest to IFFM this year.She’s a global icon and extremely loved by the audiences in Australia..it will be a proud moment for all Indians when she becomes the first Indian woman to hoist the national flag at the pulse point of Melbourne – the federation square ..in light of her incredible contribution to world cinema she will be felicitated by the government which we are all looking forward to.”